Why should CEO develop his personal Brand in 2021?
Probably, you have already mentioned that people are ready to overpay more than 200% for the product with its history, recognizable logo and a reputation on the market. In 2021 nobody buys usual product, customers need brands they know from people they trust.
According to international consulting company Reputation Institute, 45% of company‘s reputation is the reputation of its leader. So a propitiate built CEO‘s personal brand will help increase awareness, form a favorable impression of a company, its methods and personality of a CEO.
For example, Michael Saylor, founder of MicroStrategy, is developing his Twitter, which already had 1,1M followers and each tweet accounts in 1–2k retweets in average. He is known, often quoted and listened to. General respect and recognition attract more and more attention to his company every day and any statement in the Net can considerably influence value of the shares.
The next example is Changpeng Zhao, better known as CZ. His Twitter account has almost 3M followers who are interested in him and his thoughts. His trip from McDonald’s salesman to Forbes makes millions people respect him and his business. His professionalism that is shown through Twitter attracts to Binance more and more new sellers, traders and buyers.
Whatever one may say, any company begins with it’s CEO, his ideas and convictions. People will treat the company in the same way as they treat its leader.
CEO’s personal brand development should be a separate item in the company’s development strategy so SixTouchesAgency recommends pay to it not less attention than to the company’s brand
Have you bought a product just because of its executive? Write in comments